The brand

About CAROVO

CAROVO is a jewelry brand. Since 2020 we have made thin plated chains, letter pendants, huggie hoops, bracelets and anklets, and sold them through our retail partner.

Small pieces, worn on ordinary days

The jewelry most people know us for is the letter pendant: one initial, drawn rather than stamped, on a chain thin enough to disappear under a collar. We make it because the piece a person actually wears every day is rarely the heavy one in the box at the back of a drawer. It is the light one that goes on without thinking and comes off at night.

That decides everything else about the range. Chains are thin, pendants are small, prices sit between two and fifteen dollars, and nothing here is solid gold. A plated piece is a finish over brass: it looks like the metal it copies, it costs a fraction, and it wears at the points that rub. We would rather tell you that than let a price imply otherwise.

Two metal tones and one set of measurements

Most designs run in 14K gold plate and in silver plate, and a few in 18K gold plate. The tone changes how a piece reads: gold warms against skin and forgives a scratch, silver throws a stone into sharper relief. What it does not change is how the piece is built. The chain, the clasp and the length stay the same, so a gold letter and a silver one stack without one sitting oddly against the other.

Every length on this site is the measured one, printed with the extender closed and open. A 16.5 inch chain with a two inch extender covers 16.5 to 18.5 inches, which is the collarbone and just below it. Anklets are measured around the bone and run longer. We print both numbers because a necklace bought at the wrong length gets worn twice.

Who wears CAROVO

People buying a first initial for a daughter, people replacing a chain that finally gave out, people who want three thin things on one wrist and do not want to spend a hundred dollars finding out whether they like the look. The range is built for a wardrobe rather than for a vitrine: a letter, a cross, a pearl, a stack of chains, an anklet for a holiday.

You order, pay and arrange any return with our retail partner. The page on how we update prices says how the figures and the colors on these pages are kept current, and the chain length guide is the one to read before you pick a size.

The catalog right now

  • 23

    pieces in the catalog

  • 124

    colorways

  • 26

    letters in stock

  • 6

    years making them

This is the reasoning the people behind CAROVO followed when the sizes on the cards were set.

Questions

Questions about CAROVO

What does CAROVO make?

Dainty plated jewelry: letter and pendant necklaces, layered chain sets, huggie hoops and studs, chain bracelets, anklets and body chains, in 14K gold plate and silver plate.

How long has CAROVO been around?

Since 2020. The range started with thin chains and letter pendants and grew outward from there.

Is CAROVO a fine jewelry brand?

No, and we would rather say so plainly. Fine jewelry is solid metal and costs accordingly. CAROVO is plated jewelry made to be worn on an ordinary day and replaced when it wears.

Where is CAROVO jewelry sold?

Through our retail partner. Every product page here opens the piece there, and the order, the payment and any return happen on their side.

Pick your length

Find the chain that sits where you want it

Every length and metal tone in the CAROVO catalog is one click from here, and you place the order with our retail partner.

Shop CAROVO

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